How to create products that are Built To Love
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Built To Love - Creating Products that Captivate Consumers authors Peter Boatwright and Jonathan Cagan analyze the product creation process from end-to-end.
Peter Boatwright is associate professor of Marketing at Carnegie Mellon University’s Tepper School of Business, with an appointment in Mechanical Engineering. Jonathan Cagan is the George Tallman and Florence Barrett Ladd professor in Mechanical Engineering, with appointments in the School of Design and Computer Science, at Carnegie Mellon University.
Built to Love is published by Berrett-­Koehler Publishers, Inc. (www.builttolove.com).
Built to Love is published by Berrett-­Koehler Publishers, Inc. (www.builttolove.com).
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