By creating a way for individual solar energy system performance to be shared via Facebook, SunReports allows individuals and businesses with solar systems to amplify the visibility of their solar installations, offers branding opportunities for solar manufacturers and installers, and facilitates global discussions about solar energy.

"Unfortunately, solar owners usually don't have much of a chance to talk about their solar energy systems with more than a few neighbors," said Thomas Dinkel, CEO of SunReports. "This tool changes that. Now, people can share - and yes, even show off - their commitment to green energy with Facebook's 700 million users."

SunReports customers who opt into the Facebook tool can choose how frequently to post their energy data onto their Facebook Wall: daily, weekly, or monthly. These "Energy Performance Updates" include energy equivalents to make their data more intuitive, for example equating solar energy created to miles driven in a car or tons of carbon dioxide emissions avoided.

"As a business owner, this makes my solar energy system many times more valuable than before," said Alex Winch, owner of Toronto's Beach Solar Laundromat. "Now we can broadcast our commitment to solar energy to our community in a clear, understandable way. I think this is going to translate to a lot of new customers for us. "

By placing manufacturer branding alongside the solar production data, SunReports now offers the only enduring visibility for manufacturers and installers in the entire solar value chain and creates an opportunity for automatic referrals via the social network of the customer.

"As a manufacturer, we are concerned that our branding is lost once the installation is completed and the panels are on the roof," said Rick Reed, President and CEO of SunEarth. "Now our brand endures in the eyes of our customers, and more importantly, in the eyes of their friends!"

www.sunreports.com