E-T-A appoints Interior Electronics as new distributor in BC

Written by  Dan Comand January 30, 2012

E-T-A Circuit Breakers Ltd. is pleased to announce that it has appointed Interior Electronics as its new distributor for the province of British Columbia.

This appointment reflects E-T-A’s commitment to realign its distribution model to reflect the changing realities of the Canadian distribution landscape.

 

Strong regional support is a key part of E-T-A’s strategy and Interior’s approach to the distribution business is a good fit. The company continues to align itself with distributors that have the capabilities that allow them to become more of a strategic partner and provide the focus that will help grow the business.

Interior Electronics was founded in 1963 and has grown to 3 locations – with head office in Kelowna, and branches in Burnaby, and in Victoria on Vancouver Island. As a member of the Edge Marketing and Procurement Group, they are able to offer the products and efficiencies of a large corporation yet maintain the character and service of a small town company.

As a full line electronics distributor, Interior is the premier local stocking supplier throughout BC. With an experienced outside sales team, the company has built strong relationships offering valuable on-site product knowledge and vendor support. Combined with an excellent Inside Sales team, that offers prompt telephone and in-store support, Interior helps the customer find the best product for the right application. Innovative procurement, marketing and warehousing strategies keeps multiple locations stocked with the right product for fast delivery at competitive pricing. 

E-T-A’s Certified Distributor Program will allow Interior Electronics become an extension of E-T-A providing more value to the customer with intensive technical training and unlimited access to the E-T-A customer support team.

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