Calgary among earliest adopters of all-new Mitsubishi i-MiEV

Dan Comand
March 18, 2012
Written by
The 2012 Mitsubishi i-MiEV all-electric hatchback is gaining traction among Canadian consumers and fleet operators.  Twenty deliveries in February brought total sales to 53 units since i-MiEV's debut in mid-December.
 The City of Calgary and ENMAX Energy are among Canada's earliest adopters of i-MiEV's advanced technology. 

ENMAX Energy operates two i-MiEV vehicles on a long-term test program, an activity that inspired the city of Calgary to purchase an i-MiEV last December.  The city's purchase became the first i-MiEV sale in Alberta - a landmark event for Mitsubishi and its Calgary-area dealerships.

The city of Calgary and ENMAX Energy join a growing list of fleet customers, including British Columbia's Saanich Police Department, Saskatchewan's SaskPower and Hydro-Québec - all early adopters of the zero tail-pipe emission i-MiEV.

Throughout the winter, both fleets and consumers have taken delivery of i-MiEVs from 30 i-MiEV-certified Mitsubishi dealerships throughoutCanada.

"Mitsubishi Motors was among the first out-of-the-gate with an all-electric, no-tailpipe car in Canada.  As such, our dealerships are reporting growing interest and acceptance for i-MiEV. The i-MiEV represents a key part of Mitsubishi Motors' plan to maintain its leadership in eco-friendly technologies, focused on state-of-the-art electric vehicle technology found in the i-MiEV," said Shin Fujioka, President and CEO of Mitsubishi Motor Sales of Canada. 

"Consider that in addition to advanced technology, early adopters are impressed with the value proposition as i-MiEV is Canada's most affordable all-electric car - with purchase incentives available in several provinces," he added.

The Mitsubishi i-MiEV, a five-door, 4-passenger, subcompact hatchback with a range of up to 155 km, is on display at the 2012 CalgaryInternational Auto and Truck Show at the BMO Centre, Stampede Grounds. In the forefront of advanced, electric-vehicle technology, i-MiEV has already earned kudos in Canada and beyond: 

• The Mitsubishi i-MiEV was named the most fuel-efficient subcompact car sold in Canada by Natural Resources Canada in 2012.

• The Mitsubishi i-MiEV is the "greenest car in the United States", a designation from the American Council for an Energy-Efficient Economy.

• The Mitsubishi i-MiEV was nominated for a World Green Car Award, one of the world's most prestigious, credible and significant programs of its kind, administered by a non-profit association.

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