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CRS Electronics signs license agreement with Energizer

Written by  Dan Comand Wednesday, 16 February 2011 19:56
CRS Electronics Inc. announced an exclusive agreement with Eveready Battery Company for CRS to manufacture a suite of LED lighting products under the brand name Energizer.
The initial LED suite of products includes the MR16, PAR 20, PAR 30 and PAR 38. Future products developed by CRS may also be considered by Energizer.

This agreement brings together the power of the Energizer brand with CRS Electronics' leading technology in LED light bulbs. Energizer branded LED lights will be distributed through commercial and leading retail networks, and will flow through major lighting agents in North America. Shipping of these exciting new products is expected to commence in the third quarter of 2011.

"Expanding our product line to include energy efficient LED lighting is a perfect complement to our global portfolio of innovative power and lighting technologies, and aligned with our new Now That's Positvenergy campaign, which communicates the message of power plus responsibility." said Jim Olsen, Vice President of Marketing for Energizer North America. "CRS was selected for their commitment to excellence in LED lighting technology capabilities and their history of innovation in the LED lighting industry."

"We are honoured to be working with the Energizer(R) brand name. Partnering with a premium, trusted brand validates our efforts and gives us a competitive edge in the marketplace," said Scott Riesebosch, President, CRS Electronics "This agreement expands our product reach from the commercial space to retail, and from one product line to four, representing a significant growth opportunity for the Company. We are thrilled with the opportunity and will continue to develop new LED products to support our relationship with Energizer."

www.energizer.com

www.crselectronics.com

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