This highly anticipated forum provides a venue for ICT  (Information and communication technologies) heads of sales and marketing to discover new, creative, and cost effective models and to discuss various approaches to marketing.

With its scores of innovative commercial success stories and highly experienced experts providing advice on such topics as sales and marketing alignment, and choosing the right communication and distribution channels to drive sales & marketing in the technology sector, this edition of the Big Bang Forum could not be more timely.

Yona Shtern, head of Beyond the Rack, will talk about the commercial strategy behind his Montreal-based company’s phenomenal success. With North American sales on the verge of hitting the 100-million dollar mark and a staff that has grown from 4 to 240 employees in just two years, his business is growing at the speed of light.

A number of successful and innovative business leaders as well as specialized advisors will also be on hand to provide concrete solutions to help drive growth:

• Entrepreneurs Nicolas Arsenault (Inovacom), Denis Lavallée (formerly of Nstein Technologies), Alain Nadeau (Dynacom), and Mike Petsalis (Vircom).
• Market research specialist Ally Motz (Sirius Decisions).
• Strategic and tactical experts Alain Boudreau (VSM), Simon Héneault (Founder of Linkedin Quebec), Sol Tanguay (HEC Montréal), as well as Michel Ouellet and Thomas Bastien (Morin Public Relations).
• Legal specialists from Legault Joly Thiffault will talk about the implementation of Bill C-28, the Fighting Internet and Wireless Spam Act (also known as FISA), slated to come into effect next summer. Gowling Lafleur Henderson will speak about legal issues surrounding social medias.

New to this year’s Big Bang ICT Sales & Marketing Forum is the exhibitor space that will be offered to 10 companies. The Technology Pavilion gives ICT companies an opportunity to offer their products to business leaders, showcase their expertise and know-how, and meet potential clients and future business partners.
As Nicole Martel, Chief Executive Officer of the Quebec Technology Association, so enthusiastically said: “The Big Bang is the annual event for President and head of sales and marketing in the Quebec technology industry. As a source for many useful guides and a venue to discover successful marketing trends, it is no wonder that each new event is more popular than the last.”

Who should attend the Big Bang? Presidents, heads of sales and marketing, strategists, as well as professionals who provide sales and marketing-related services.

www.lebigbang.net