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Bring manufacturing, design teams together early in the design process

Sometimes it helps to "walk a mile in the other guy's shoes." Or, in the case of product designers, how do they see the role of manufacturers?

According to Steve Callahan, president of Boston-based Radius Product Development (radiuspd.com), there are five ways to increase the chances of being first-to-market with a new product design and improving overall profitability, starting with understanding the role of the manufacturer.

Writing in the Spring 2007 edition of the Design Management Insitute (dmi.org) newsletter News & Views, Callahan noted "Your company must make a conscious effort to incorporate manufacturability into the early stages of the product design process. This means having a hands-on manufacturing professional work collaboratively on the design team during its early discussion of a design concept."

Other points he raised:
• Be sure the manufacturing professional you choose is hands-on, with the right attitude.
• Be sure your product development team has the best tools and technologies to anticipate how the manufacturing process will unfold.
• The entire product development team must act as one team and be accountable to itself.
• Designers, too, must be informed and kept part of the product development cycle to the very end.

Callahan concluded "if your design and manufacturing teams share the mindset of thinking holistically about design...you'll beat your competition to the marketplace."
The DMI hosts its 19th international brand design conference June 6-8 in Chicago (dmi.org/branddesign).

Mike Edwards, Editor, DPN Magazine medwards@clbmedia.ca
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UPCOMING EVENTS

May 31-June 2, 2007. Quebec City. Power Transmission Distributors Association presents the PTDA 2007 Canadian Conference (ptda.org).

June 7, 13, 14, 15, 19 & 21, 2007. Vancouver, Winnipeg, Edmonton, Calgary, Halifax & Ottawa. Experience the Possibilities Tour will showcase the 2008 release of Autodesk software products such as Inventor and AutoCAD (autodesk.com/live).

June 3-6, 2007. Tampa, FL. PTC/user World Event for users of PTC software products such as Pro/ENGINEER, Mathcad and Windchill (ptcuser.org).

June 19-21, 2007. Edmonton. Western Manufacturing Technology Show presented by the Society of Manufacturing Engineers (sme.org/events).


August 7-9, 2007. Austin, TX. Virtual instrumentation conference and exhibition NIWeek 2007 presented by National Instruments (ni.com/niweek).

September 24-27, 2007. Rosemont, IL. National Manufacturing Week conference and exposition includes the Design Engineering and Assembly Technology Expo shows (manufacturingweek.com).
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PTC is pleased to announce new Pro/ENGINEER packages to satisfy our customer's demands for easy-to-use, powerful, pre-configured packages at competitive price points.

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Pro/ENGINEER Foundation XE (Extended Edition)
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3D CAD Design (Advanced Modeling, Drawing, Assembly, Sheetmetal, etc.)

Pro/ENGINEER Advanced SE (Standard Edition)
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We trust that this new system will make it much easier for you and your team to grow with the PTC family of product development tools. To learn more about the new packaging or to speak with a sales representative about upgrade options, visit: www.ptc.com/go/proengineerpackages

Now Available:

May 2007 DPN Digital Edition

Dawn of "plug-in" vehicles by Bill Vance
Taking hydraulics out of presses
Mold insert machine safety light curtains
Network sensors automate weighing
More 3D PDF content for DPN online

 
Click on the golfer to see the
complete PDF (15 MB download)
of the May 2007 Design Product News

 

And coming in June...

• Hardtop convertibles in Automotive Scene
• Rapid prototyping boosts fuel cell design
• MCAD software productivity stories
• Enclosure technologies
• Hannover Fair 2007 roundup

 


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